THE BAY CLUB COMPANY PARTNERS WITH TROON
Premier active-lifestyle company also appoints new members to Board of Directors
SAN FRANCISCO, CA (March 7, 2019) – The Bay Club Company (“Bay Club”), today announced they have selected Troon® to manage its growing collection of golf operations on the West Coast. In addition to announcing this significant partnership, Bay Club also announced the appointment of two new members to The Bay Club Company Board of Directors: Rick Caro and David Brandon.
New Partnership with Troon®
Troon®, the leader in golf course management, development, and marketing will bring its expertise to all Bay Club golf operations up and down the West Coast. The Bay Club portfolio encompasses a collection of 26 properties across nine active-lifestyle campuses focused on fitness, sports, family and hospitality. Members of Bay Club enjoy a range of high-end lifestyle amenities typically only found at country clubs and luxury resorts.
“Bay Club presents an innovative concept in which members can experience an array of lifestyle amenities at a variety of locations,” said Mike Ryan, Chief Operating Officer at Troon. “We are excited about this new partnership and look forward to growing with Bay Club as they expand into more markets.”
Currently, three Bay Club campuses offer golf as a member amenity. In addition to playing award-winning golf courses, members can enjoy casual pre and post-round dining, regular member-only tournaments and events, professional instruction, practice facility access, and resort style clubhouses.
“Our new partnership with Troon will enhance current member experiences while allowing us to significantly increase the number of golf properties within our portfolio,” said Bay Club President & CEO Matthew Stevens.
New Board Members
Rick Caro and David Brandon have been selected to join the Bay Club Board of Directors as the company prepares for acquisition and partner growth. The two new members will join the existing board comprised of Kevin Klipfel and Matthew Stevens from Bay Club as well as members from KKR, which will benefit from their expertise as the board and executive management team continue working together to lead the company’s growth and long-term success.
“I am honored to join the Board of The Bay Club Company. This is a unique time in the club industry to have a leading club company poised to grow through acquisitions of other quality clubs – including some single clubs,” said Rick Caro.
“Our business strategy of growth through acquisitions and providing our members with both greater geographic access and a continuously expanding list of lifestyle choices puts Bay Club in the right place at the right time, and I am looking forward to lending my experience and energy to help create success for our members and all other stakeholders,” said David Brandon.
“We are thrilled to have the experience from a club industry pioneer and the diverse insight from one of the most respected leaders in the consumer space join our Board,” said Stevens. “Rick and David’s collective acumen will help us strategically navigate the ever-changing fitness and hospitality landscapes while we continue to deliver the most premier, member-first experience.”
For more information about The Bay Club Company, please visit www.bayclubs.com.