As a follow-up to yesterday’s episode of What Lies Ahead, we’re taking a moment to discuss our overall communication strategy to support our community, and position our clubs to be able to welcome back members as soon as possible.
Get a behind-the-scenes look at the Daily Bay, this Discussion Series, our regional Facebook pages, and the campaign to support the restoration of our club services and welcome you back to the Club. The Marketing Team leaders featured in today’s episode are working hard to keep your Bay Club community together through online content and open discussion, while planning for the future opening of our clubs.
To hear more, simply click below to watch this episode of What Lies Ahead. Then join the discussion with your thoughts and feedback at thenewnormal@bayclubs.com.
In This Episode
- A look at our daily member emails (if you aren’t getting them, make sure we have your correct email by contacting us on Bay Club Connect) and how we’re supporting associate communication with Marketing Coordinator Maddie Klaff (8:27)
- Showing your support for the Bay Club on our regional Facebook Groups (see links below!) with Social Media Manager Marissa Dorfler (11:52)
- Improving your digital experience now and for the future with Digital Marketing Manager Alyssa DiMaria (14:21)
- How we’re planning on welcoming you back to your club with SVP of Marketing Operations Angela Barnard (17:07)
- A behind the scenes look at the future of this Discussion Series with VP of Marketing Kelsey Evans (19:22)
- Our communication strategy for positioning the Bay Club—and all private clubs—as an essential business with Senior EVP of Marketing Tracy Cioffi—or better known as TLC! (22:53)
- Hear what we’re thankful for and some local businesses we’re supporting—from handbags to hardware! (22:59)
Helpful Resources
- To watch more of our Discussion Series, click here
- Access the Daily Bay right here on the blog at onelombard.com/daily-bay (and get your Zoom background here)
- View our online class schedule at bayclubs.com or by logging into bayclubconnect.com
- Follow us on Facebook, Instagram, and YouTube for ongoing updates on classes and programming
- Facebook Groups:
Join the Discussion
We’d love to hear from you. So be sure to reach out with your comments and questions regarding What Lies Ahead at thenewnormal@bayclubs.com. Thank you for watching and tune in again tomorrow!